Didoc Co., Ltd. Launches New Product 'Didoc Fit'... Enters Sports Protective Gear Market [Live News Reporter Kim Hyo-young]

[Live News Reporter Kim Hyo-young]

Didoc Doctor Co., Ltd. announced that it is making a full-scale entry into the sports knee brace market following the recent launch of its new product, 'Didoc Fit'.

‘'Didoc Fit' is an air-pressure adjustable knee brace that allows users to easily adjust the compression strength to fit their body shape by inflating it with a single button.

To address the inconveniences frequently pointed out in existing protective gear—such as excessive tightness, slipping, and the hassle of wearing—Disk Doctor has extended the application of its core technology, the pneumatic traction principle, to its everyday product line.

A Disk Doctor official stated, “Disk Doctor is a specialized company that has focused on developing medical device protectors and traction devices for the alleviation of spinal diseases, including the Grade 1 inflatable back brace ‘WG50 G2’.

All products are operated using a domestic system from design to production, and the main products are exported to about 20 countries including the United States, the United Kingdom, and Japan.

"The pneumatic technology, which implements functionality and safety based on orthopedic principles, is recognized as a differentiated competitive advantage unique to Disc Doctor," they explained.

"He added, 'The new product 'Didoc Fit' is the first instance in which the medical device specialist manufacturer Didoc has applied its decades of accumulated pneumatic technology and wear design know-how to the general protective gear market rather than the medical device market, and it is considered a signal for the expansion of the brand's product lineup.

An official stated, “Based on air pressure technology accumulated over a long period, Disc Doctor decided to enter the knee brace market to introduce products that can help more people in their daily lives.”.

‘Starting with ”Didoc Fit,’ we plan to sequentially introduce a product line of protective gear for various body parts, including knees, wrists, and ankles, and we will continue to build our brand value in new markets based on our expertise and technological reliability,” they stated.

Meanwhile, taking the launch of this new product as an opportunity, Disk Doctor Co., Ltd. is conducting various promotional activities both online and offline to actively promote its technological capabilities and brand philosophy.